Assalamualaikum
In this chapter, we
will understand when
we understand correctly in this chapter and
how diversification can enhance shareholder value.
Beside that, we will also practice how to get a clear understanding of how related diversification strategy can produce cross-business
strategic fit can
provide competitive advantage.
Through strategic management studies also,
we need to recognize the merits and risks to key corporate strategy of
unrelated diversification, and
should be instructed to target profit of
analytical tools to assess the company's diversification strategy.
Last we need to understand
four key corporate strategic options a company wide strategy to
enhance diversity, and improve performance on of the company.
Unrelated diversification strategies surrender the competitive advantage
potential of strategic fit at the value chain level in return for the potential
that can be realized from superior corporate parenting. An outstanding
corporate parent can benefit its businesses through
(1) Providing high-level oversight and making available other
corporate resources
(2) Allocating financial resources across the business portfolio
(3) Restructuring underperforming acquisitions.
Analyzing how good a company's diversification strategy is consists
of a six-step process:
Step 1: Evaluate the long-term
attractiveness of the industries into which the firm has diversified. Industry
attractiveness needs to be evaluated from three angles: the attractiveness of
each industry on its own, the attractiveness of each industry relative to the
others, and the attractiveness of all the industries as a group.
Step 2: Evaluate the relative competitive
strength of each of the company's business units. The purpose of rating the
competitive strength of each business is to gain a clear understanding of which
businesses are strong contenders in their industries, which are weak
contenders, and the underlying reasons for their strength or weakness. The
conclusions about industry attractiveness can be joined with the conclusions
about competitive strength by drawing an industry attractiveness–competitive
strength matrix that helps identify the prospects of each business and what priority
each business should be given in allocating corporate resources and investment
capital.
Step 3: Check for cross-business strategic
fit. A business is more attractive strategically when it has value chain
relationships with the company's other business units that offer potential to
(1) realize economies of scope or cost-saving efficiencies,
(2) transfer
technology, skills, know-how, or other resource capabilities from one business
to another,
(3) leverage use of a trusted brand name or other resources that
enhance differentiation, and
(4) build new resources and competitive
capabilities via cross-business collaboration. Cross-business strategic fit
represents a significant avenue for producing competitive advantage beyond what
any one business can achieve on its own.
Step 4: Check whether the firm's resource
mix fits the resource requirements of its present business lineup. In firms
with a related diversification strategy, resource fit exists when the company's
businesses add to its overall resource position and when they have matching
resource requirements at the value chain level. In companies pursuing unrelated
diversification, resource fit exists when the parent company has generalized
resources that can add value to its component businesses and when it has
corporate resources sufficient to support its entire group of businesses
without spreading itself too thin. When there is financial resource fit among
the businesses of any type of diversified company, the company can generate
internal cash flows sufficient to fund the capital requirements of its
businesses, pay its dividends, meet its debt obligations, and otherwise remain
financially healthy.
Step 5: Rank the performance prospects of
the businesses from best to worst, and determine what the corporate parent's
priority should be in allocating resources to its various businesses. The
most important considerations in judging business-unit performance are sales
growth, profit growth, contribution to company earnings, and the return on
capital invested in the business. Normally, strong business units in attractive
industries have significantly better performance prospects than weak businesses
or businesses in unattractive industries. Business subsidiaries with the
brightest profit and growth prospects and solid strategic and resource fit
generally should head the list for corporate resource support.
Step 6: Crafting new strategic moves to
improve overall corporate performance. This step entails using the results
of the preceding analysis as the basis for devising actions to strengthen
existing businesses, make new acquisitions, divest weak-performing and
unattractive businesses, restructure the company's business lineup, expand the
scope of the company's geographic reach into new markets around the world, and
otherwise steer corporate resources into the areas of greatest opportunity.
That all, thank you,
Assalamualaikum.